Lukasz Lysakowski – Peek Marketplace

Peek Marketplace

Brand Strategy, Identity and Product Design

2013 – Current

Why

More and more studies are discovering that we find happiness through experiences instead of material possessions. At the sametime the activities marketplace is extremely fragmented without an easy way to discover and book activities. Furthermore, many activity operators are still offline or powered by antiquated technology. Peek is solving these problem by building a world class platform and service to connect people to experiences.

What

Peek.com is Peek's award-winning platform connecting customers to discover and book activities. Peek.com cuts through the clutter of thousands of activity websites by providing customers a single cohesive and streamlined user interface to book things to do. The companion Peek.com app further refines the discovery process by allowing customers to set preferences and discover nearby matching activities.

How

As Design Director, I designed from scratch a brand and user experience that is modern and friendly, and extended it across all Peek products and touchpoints. With that comes the challenge of designing systems that scale across multiple products for different behaviors.

Process

Product strategy — define success metrics
Field research — spend time with your customers, understand their pain
Customer research — talk to five people that will interact with your product
Wireframes — Express your ideas on white boards, paper, & software
Prototypes — Quickly test flows, ideas, and understand the feel of a design
UI Design — Polish the pixels as we know customers react to visual design
Code — Not required but front-end knowledge makes for better design
User testing — A/B test and qualitative feedback through the lifecycle
Analytics — Check back often to see what's happening
Mentoring & Team Building — Growing your designers and improving their skills results in better products and work environment

Identity

Logo conveys adventure & travel based on design of airport signage

Peek activity photos display people in engaging and fun activities

Landscape photos depict landmarks without highlighting activities

Peek.com

Peek.com cuts through the clutter of thousands of websites by providing customers a streamlined user interface focused on discovery by Search.

Initiate discovery from Home screen.

Refine discovery criteria with Region or Activity Search.

Activity descriptions with scheduling.

Discover Things to Do with Peek Perfect Days

Peek Consumer App

The Peek.com app was designed to refine the discovery process by allowing customers to personalize their results and discover activities near their proximity. The Peek.com app was featured as “Best New App” in the Apple App Store and installed on iPhones across US Apple Stores. The Peek.com app is currently not in the App Store to allow for a future complete refactoring.