Peek Marketplace

2013 – Current

Brand Strategy, Identity and Product Design
Design Team


More and more studies are discovering that we find happiness through experiences instead of material possessions.

At the same time, the activities market is extremely fragmented with each operator having their own online user experience. cuts through the inconsistencies by providing a standardized UX for customers to discover activities easily.



As Design Director, I designed from scratch a brand and user experience that is friendly and modern across all Peek products and touchpoints. With that comes the challenge of producing systems that scale across multiple products for different behaviors.


Peek Marketplace Process

  • Product strategy — define success metrics
  • Customer research — spend time with your customers, understand their pain
  • Wireframes — Express your ideas on white boards, paper, & software
  • Prototypes — Quickly test flows, ideas, and understand the feel of a design
  • UI Design — Polish the pixels as we know customers react to visual design
  • Code — Partner with front-end developers to integrate design
  • User testing — Qualitative feedback throughout the lifecycle
  • A/B testing — Iterate and experiment with A/B tests
  • Analytics — Check back often to see what's happening
  • Mentoring & Team Building — Creates better products and work environment


Logo conveys adventure & travel based on design of airport signage
Peek activity photos display people in engaging and fun activities
Landscape photos depict landmarks without highlighting activities cuts through the clutter of thousands of websites by providing customers a streamlined user interface focused on discovery by Search.

Initiate discovery from Home by your destination and activity recommendations
Further refine search results with tailored Region and Activity pages
Activity descriptions with scheduling

Peek Consumer App

The app further refines the discovery process by allowing customers to personalize their results and discover activities near their proximity. The app was featured as “Best New App” in the Apple App Store and installed on iPhones across US Apple Stores.

Rich Introduction

Personality Quiz


Activity Details

Passbook Reminders

City Guides


Selected Peek Awards & Press

“World’s Top 10 Most Innovative Companies in Travel”
— Sept. 2014

Winner of “People’s Choice” Award
— Nov. 2013

“A site you want to visit again and again”
— Nov. 2012

50 Best Websites of 2014
— Aug. 2014 App installed across US Apple Stores
— May 2014

“Best New App” in the Apple App Store
— December 2013


Additional Fun Things

Re/code Conference 2014:

On stage demonstration of the Peek consumer and merchant app integration into a seamless user experience.

Peek Shirts

Peek Full Page Ad in Fast Company Magazine