Design Director, Product & Brand Designer
As a senior Design Mentor at Cascade SF, I mentored ~200 people. Topics range from career advice, portfolio reviews, and product feedback. I also oversee Cascade’s Facebook community of 1,880 members.
As a designer with fifeteen years of practice designing online applications, brands, and experiences, I crafted a design philosophy based on the three Cs.
I also focus on defining business value by merging human centered design with business metrics.
My design career started as a NYC based art director for entertainment clients. I was fortune to be able design rich-media websites that combined rich interaction with video. My clients included: The Matrix Movie website.
Afterwords, I dove deep into design systems and front-end development at Cornell University. At Cornell, I helped to build a flexible framework for the University’s Content Management System. The framework powered the front-end design of multiple academic units based on Cornell’s identity system.
As part of my personal work, I co-founded 242.pilots, utilizing our custom software, we improvised rich, layered video and audio works as emphermal real-time performances. 242.pilots won the Image award at the Transmediale festival in Berlin. Independently and as part of the 242.pilots, I performed at:
Excerpt of 242.pilots live in bruxelles (2002) performance
Process of Realtime was the first work in the “Process as Design, Design as Process” series exploring the use of computation to create semi-autonomous art.
The videos were produced by defining a set of rules that determine how an image and its tonal equivalant is processed by a series of feedback buffers. After the initial parameters are set, the process of production is unsupervised, and, as such it is ‘self-organising’ and ‘time-based’. Work literally ‘grows’ autonomously, according to the program’s rules and buffers. The outcome of this process of ‘complexity’ is thus unpredictable, and integral to the ‘nature’ of the system.